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Adidas Gets into the Game

The brand launches a personal care collection for men.

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By: Jamie Matusow

Editor-in-Chief

Today in conjunction with Coty, adidas has launched its Personal Care for Men Collection, a range of deodorants, body washes, antiperspirants and body sprays available exclusively at Walmart ($3.47 each). The adidas Personal Care for Men Collection is sleekly packaged with a large black cap and familiar logo and colorful componentry to appeal to men, and is available across four product segments with various scents:

• Hair & Body 3 provides triple-action results: it cleanses, refreshes and conditions.

• The long-lasting deodorant is designed to deliver 24 hours of nonstop freshness.

• Deodorant Body Spray is made to keep men fresh and cool all day.

• The antiperspirant formula features a unique Dry Max System that provides 48 hour protection against perspiration.

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